yves saint laurent name change

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The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner, Pierre Bergé. The brand's logos were designed in 1963 by A. M. Cassandre. During the 1960s and 1970s, YSL popularized the beatnik look, safari jackets, tight pants, and thigh-high boots. In 1966, YSL debuted Le Smoking, a tuxedo suit for women. In an attempt to democratize fashion, YSL began prod.

When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled .

And then today, the brand confirmed to Women’s Wear Daily that by the time Slimane’s first collection debuts in the brand’s stores in 2013, Yves Saint Laurent will be .

Creative Director of Yves Saint Laurent Hedi Slimane has changed the label's name to Saint Laurent Paris, in a move to make the 50 year-old brand more 'youthful and modern'.

As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the . Yves Saint Laurent will still be called by its original name. Only the house's ready-to-wear line will be changed to "Saint Laurent Paris." HEDI SLIMANE has hit back at criticism over his decision to rebrand Yves Saint Laurent, changing the name to Saint Laurent Paris – the same nomenclature that .

“The new name signals that change is ahead at Yves Saint Laurent and it provides a platform for the brand to communicate their new vision to followers,” she continued. “It also enables them to reinforce .

HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year.

After 45 years of existence and the explosive arrival of Hedi Slimane to the company as Artistic Director, the company Yves Saint Laurent has decided to change name. It will become simply Saint Laurent Paris.

Despite Slimane previously working with the house, there was controversy following his appointment, particularly after the house announced their ready-to-wear line would be rebranded "Saint Laurent" (dropping "Yves" from its name). [23] "Yves Saint Laurent" and the YSL vertical monogram logo would remain for accessories and its L'Oréal-owned .When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion. And then today, the brand confirmed to Women’s Wear Daily that by the time Slimane’s first collection debuts in the brand’s stores in 2013, Yves Saint Laurent will be known as Saint Laurent Paris.

Creative Director of Yves Saint Laurent Hedi Slimane has changed the label's name to Saint Laurent Paris, in a move to make the 50 year-old brand more 'youthful and modern'. As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the French house should be messing with more than four decades of history and goodwill associated with the name. Yves Saint Laurent will still be called by its original name. Only the house's ready-to-wear line will be changed to "Saint Laurent Paris." HEDI SLIMANE has hit back at criticism over his decision to rebrand Yves Saint Laurent, changing the name to Saint Laurent Paris – the same nomenclature that the label’s eponymous used when he first set up the brand in 1966.yves saint laurent name change “The new name signals that change is ahead at Yves Saint Laurent and it provides a platform for the brand to communicate their new vision to followers,” she continued. “It also enables them to reinforce core values at the essence of the brand — citing youth, freedom and modernity from the 1966 Saint Laurent Rive Gauche line as . HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year.

yves saint laurent name change borse yves saint laurent sito ufficiale After 45 years of existence and the explosive arrival of Hedi Slimane to the company as Artistic Director, the company Yves Saint Laurent has decided to change name. It will become simply Saint Laurent Paris.Despite Slimane previously working with the house, there was controversy following his appointment, particularly after the house announced their ready-to-wear line would be rebranded "Saint Laurent" (dropping "Yves" from its name). [23] "Yves Saint Laurent" and the YSL vertical monogram logo would remain for accessories and its L'Oréal-owned .When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion.

And then today, the brand confirmed to Women’s Wear Daily that by the time Slimane’s first collection debuts in the brand’s stores in 2013, Yves Saint Laurent will be known as Saint Laurent Paris.Creative Director of Yves Saint Laurent Hedi Slimane has changed the label's name to Saint Laurent Paris, in a move to make the 50 year-old brand more 'youthful and modern'.

As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the French house should be messing with more than four decades of history and goodwill associated with the name. Yves Saint Laurent will still be called by its original name. Only the house's ready-to-wear line will be changed to "Saint Laurent Paris." HEDI SLIMANE has hit back at criticism over his decision to rebrand Yves Saint Laurent, changing the name to Saint Laurent Paris – the same nomenclature that the label’s eponymous used when he first set up the brand in 1966. “The new name signals that change is ahead at Yves Saint Laurent and it provides a platform for the brand to communicate their new vision to followers,” she continued. “It also enables them to reinforce core values at the essence of the brand — citing youth, freedom and modernity from the 1966 Saint Laurent Rive Gauche line as . HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year. After 45 years of existence and the explosive arrival of Hedi Slimane to the company as Artistic Director, the company Yves Saint Laurent has decided to change name. It will become simply Saint Laurent Paris.

Despite Slimane previously working with the house, there was controversy following his appointment, particularly after the house announced their ready-to-wear line would be rebranded "Saint Laurent" (dropping "Yves" from its name). [23] "Yves Saint Laurent" and the YSL vertical monogram logo would remain for accessories and its L'Oréal-owned .When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion. And then today, the brand confirmed to Women’s Wear Daily that by the time Slimane’s first collection debuts in the brand’s stores in 2013, Yves Saint Laurent will be known as Saint Laurent Paris.Creative Director of Yves Saint Laurent Hedi Slimane has changed the label's name to Saint Laurent Paris, in a move to make the 50 year-old brand more 'youthful and modern'.borse yves saint laurent sito ufficiale As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the French house should be messing with more than four decades of history and goodwill associated with the name. Yves Saint Laurent will still be called by its original name. Only the house's ready-to-wear line will be changed to "Saint Laurent Paris."

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yves saint laurent name change|borse yves saint laurent sito ufficiale

yves saint laurent name change|borse yves saint laurent sito ufficiale.

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